Digital tools have changed the game.

How strange  life is.   With some ancient species as the horse and the fly we have entered cyberspace, social media.  Within 10 years, discussions, selling, marketing and public relations are operating under new rules with a cost effective edge.  “Digital tools have changed the game”, David Meerman Scott.  He also says,” we must consider this form of marketing and PR to get the talk and the networking required for new products”.  And, so without giving up  press releases and the occasional local traditional ad, we have jumped into the arena and tell the world about, Horse Fly Net, Hay-Shade, Compost Cover, Croup Covers, and Magic Mats.  We hope that you are listening.

It is a scary jump into an unknown cyperspace, which compels the small business man to meet this challenge.  To enter into the town square, and then the parties and conversations, it is necessary to start with some vocabulary.  New words describe the parties that take place on the internet.  Facebook, Twitter, Blogs are a sampling of those offered to the writer and the reader.  Then there is LinkedIn and their groups. These are places that Horse Fly Net attends.  Sharing a dialogue with an interested listener is not only enjoyable, but can educate both parties.  And, for the business person blogs, news releases, online video and viral marketing are the tools to reach the buyer directly.

Facebook has changed the world.  As a program, it started as a fun project with no intention of the possibilities and impact on the history of the world.  There is a young generation that cannot be reached in any other methos.  Try leaving a voice mail for someone in their twenties. You better know how to text them.   It’s a new game and a new party.  Have a good time.