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Here is Wikipedia’s history of blog:
‘The term “weblog” was coined by Jorn Barger on 17 December 1997. The short form, “blog,” was coined by Peter Merholz, who jokingly broke the word weblog into the phrase we blog in the sidebar of his blog Peterme.com in April or May 1999.
Blogs are just part of the whole Social Media thing. It’s a place where people can share ideas, content, thoughts and relationships online about horses and flies. Unlike mainstream media, newspapers, Blogs, facebook, twitter and so forth are all forms of getting involved online with other horse owners.
The web is like a city and the social media is like the barn, the tack room, riding clubs where we share horse  experinces and solve problems.
Karleen